All good webmasters know the importance of original content for SEO. But for some website or blog owners, writing regular unique content still requires some tremendous efforts.
If you talk about the relationship between the rank of a website and the business it generates, it is directly proportional. This means that if it ranks higher, its business results will be better as well. In addition to that, using an article rewriter makes it possible to get a high SEO positon and that too without endless effort.
Understanding the entrepreneurial impact of website rank through an example
We all search online for text based information, pictures, shopping alternatives and various other details according to our likes. How many people bother to go beyond the first page of results? Do we bother considering the websites which are not present on the first page?
Consider that you wish to purchase cutlery online. To see what is available, you would use the standard process of typing in keywords and checking the results. Out of a million results, only ten to twelve are ranked on the first page.
Even if people have the time, they do not check the links beyond the first page. In SEO terms, it is a common saying that a website on the second page of results or beyond is as bad as not existing. It is a confirmed fact that producing fresh articles every now and then is a definite requirement. It is among the high priority requirements that Google has.
What is Considered Original Content?
To answer this question accurately, let me refer you to Marieke van de Rakt, the founder of Yoast SEO Academy and CEO of Yoast …
In order to understand why original content is important for SEO, we should take a look at Google’s mission. Google’s mission reads ‘to organize the world’s information and make it universally accessible and useful.’ So, in order for Google to rank your content, you should write something that is accessible and useful for your audience. Your information should add something to all the other information on the internet (about a certain topic). It should offer your audience something that is not offered in other blogs, articles or websites.
Quite simple isn’t it? But …
Top Quality Content Leads to High SEO Ranks
The route to getting to the top in terms of SEO positions is not easy. Websites compete with each other on a rigorous scale. Only the best ones are able to hold high positions. Similarly, to get consistent traffic, the rank of a website is extremely important. A lot of parameters are taken into consideration when a website is ranked. The standard of content is one of them.
Websites With Unchanged / Copied Content Fail to Attract Customers
With the increase in online business trends, websites play a key role in attracting customers. However, this is only a possibility if the content is state of the art. At times, articles, blogs and web page material is published without rephrasing. Plagiarism is counted as a serious offense. A website that provides copied material is blacklisted without any further consideration.
Paraphrasing issues are both intentional and unintentional. In some cases, writers are aware of the ramifications of producing copied content but still take the risk. Similarly, in other situations, enough time is not available for rewriting. Irrespective of what the reason is, plagiarized content is never tolerated. It causes the reputation of a website to be ruined forever. In other words, such links never get ranked highly due to search engine penalties.
Using a Rewriting Tool and Reducing Rephrasing Stress
There is no doubt that rewriting is a stressful task. It requires the content to be read several times and then each line is reworded. Writers fail to take out so much time particularly when they have tight deadlines on their head. To deliver the content without delays, either the paraphrasing is done partially or not done at all. The adverse effects are similar in both cases.
Conclusion – The Importance of Original Content for SEO
Updating the content of a website is important to retain traffic. It is hard to find loyalty in customers since so many online alternatives are available to them. If someone has to buy furniture, he would easily get several online stores for this purpose. How would he settle for a particular website? This is where the rank of a website acts as the difference making parameter.
The strategy used by buyers is very simple when they are looking to buy products or services online. They want to get what they want in the minimum possible time frame.
Secondly, customers do not believe in comparing several websites and then picking the one which suits them. This is why they opt for the top rated links.
In a nutshell, if your website is listed on the first page of results, there would be no problems in getting good sales results. This is the main reason why you should understand the importance of original content for SEO.
Article submitted by Asad Shehzad who produces SEO articles tailored for the Internet business marketers as well as for Search Engine Optimization (SEO) tools users that help get their Google ranking surge. His posts have appeared in numerous websites i.e., Inside Tech Box, eLearning Industry and Calculators.tech. He also contributes articles on digital marketing, Search Engine Optimization techniques, as well as tech on a regular basis to Prepostseo.com
This Post was originally published on easytoretire.com
