It’s a nerve-racking time for everyone and everyone is feeling the stress of COVID-19. Businesses are facing uncertainty on how to move forward and many have decided to freeze everything they deem as unnecessary. This includes their website marketing. The problem is that digital marketing is more necessary now than ever before. Let’s go over three major reasons why you shouldn’t stop your SEO plans during the COVID-19 pandemic.
Reason one, digital activity is rising but digital advertising decreased. Why is this important? Everyone, despite social distancing, still need products or services. All these people have the time are searching online now more than ever. So, if fewer companies are taking the effort to advertise that, in turn, means less competition for you. The goal of SEO is to get your site, thus your business, found by potential customers. Thus right now, while the competition is low, is a good time to really focus on your website marketing.
Which takes us to the second point. This current disturbance to our normal lives will not last and when things start to pick back up it is going to come back busier but also extra competitive. The thing about SEO is that it is a long game, similar to chess, it takes time and strategy to win. If you were to ignore or stop your website marketing then your only falling further behind those who stayed active.
There is no fast way to get effective digital marketing – so closing it down will only hurt your business. On the other hand, if you keep going actively on your SEO plan then you’ll not only be staying strong during these low times but will also be ahead of the game when its time to return to normal again.
The last point is to take advantage of the slower time. It is stressful having less work but it also makes it the perfect time to improve in other areas of your business that perhaps we’re being ignored when it was busier. Come out of the COVID-19 pandemic ready to go and better than ever. Moreover, this is the time you can get reorganized, make improvements on your digital presence, make content to share with all your customers. Use your SEO digital marketing to gather data and thus make improvements to your business. You can take the time to update your site with your current COVID safety and practices. It’s a great way to reassure your customers that you’re staying safe, being flexible and are ready to accommodate to all the changes.
We can all get through this pandemic together and hopefully this article gives your company some hope. If you’re in need of assistance with your digital website marketing, Slicks Graphics is here to help! Our goal is to help everyone stay strong and be ready to hit the ground running when this is all over. Give us a call today or email us if you have any questions or if you are in need of any of our services. We are eager to help you and your business today. For more on the COVID-19 virus we recommend looking at the CDC website for the most up-to-date information.
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